Press Coverage

Target Store in Herald Square to Feature Clothes, Groceries, More, Empire State Realty Trust Says
am New York, March 20, 2017
The Plan: A Look at the New Interior Design of 450 Seventh Avenue
The Commercial Observer, February 16, 2017
W. 32nd Street Sidewalk Extension Mulled by City Amid Push By Advocates
DNAinfo, February 14, 2017
Johnny Rockets Opens Near Penn Station
DNAinfo, January 19, 2017
Commuters and tourists hungry for burgers and milkshakes don’t have to travel far from Penn Station to get their fix.
City pols spark debate with bill that would double vendor permits
The Daily News, October 26, 2016
New York City May Double Number of Food Vendor Permits
The New York Times, October 10, 2016
Foot Locker Looks to Play Up the Store Experience
Crain's New York Business, August 29, 2016
Wi-Fi? Why Not? Homeless Are Avid Users of Free Web Kiosks
Associated Press, August 23, 2016
New York's Sidewalks Are So Packed, Pedestrians Are Taking to the Streets
The New York Times, June 30, 2016
LinkedIn's Deal Gives Empire State Building a New Luster
The New York Post, June 13, 2016
Organizations Voice Strong Opposition to Lifting Cap on Permits for NYC Street Vendors
Metro NY, April 26, 2016
Food Carts Get a High End Reboot
Wall Street Journal, March 4, 2016
MRV100 trailer has a computerized hybrid energy system and can be leased for $1 a month
The Law That Created the Billion-Dollar Scaffold Industry Has Turned City Sidewalks Into an Obstacle Course
Crain's New York Business, January 24, 2016
"Sheds are awful and everywhere," lamented Dan Biederman, president of the 34th Street Partnership, a midtown business district where sheds cover about 20% of the sidewalk space.
Macy's Considers Adding a Tower to Iconic Herald Square Store
New York Post, January 7, 2016
Dan Biederman, president of the 34th St. Partnership, noted that while Macy’s would need some rezoning to “massively increase the size,” the area has few residents who would be affected. “The store is a jewel,” Biederman said.
In NYC, Rules Push Some Food Vendors to Black Market
Voice of America, December 30, 2015
The city's 72 Business Improvement Districts (BIDs) see protecting established brick-and-mortar businesses as a priority. Secondarily, they set up rules for street vendors that include the hours they can sell and the locations they can sell.
34th Street Partnership Renews Lease in 212 West 35th Street
Commercial Observer, September 16, 2015
The 34th Street Partnership renewed the lease for its Operations Office on 35th Street in September 2015.
An Oasis in Midtown's Mayhem
Wall Street Journal, August 26, 2015
At Plaza33, real-estate firm Vornado gives Manhattan pedestrians a break.
Urban Designers Add Splash of Color in New Pedestrian Walkway on 32nd Street
Streetsblog, August 6, 2015
A temporary pedestrian extension of the 32nd Street sidewalk was made possible by Vornado Properties, and designed by Alexandra Gonzalez of the 34th Street Partnership.
H&M Tops Itself With New Giant Store
Wall Street Journal, May 19, 2015
H&M opened its global flagship store in Herald Square in Spring 2015.
Five Manhattan Retail Corridors See Rents Jump Over 10% in Q1
The Real Deal, May 18, 2015
Herald Square and Fifth Avenue saw the biggest retail rent increases year-over-year.
H&M's 61K Flagship Space Hits The Market
Commercial Observer, February 10, 2015
The 34th Street space is an ideal flagship location for any brand looking for a prominent New York City presence.
NBA All Star Game in NYC Will Be An Economic Slam Dunk, Experts Say
am New York, February 8, 2015
Tricia Lewis, director of digital media for the 34th Street Partnership, is thrilled that so many events are centered in the area around the garden. “I think it will be great for the restaurants and the bars in the district,” she said.
Midtown Office Market Hits Pre-Recession Levels with Highest Recorded Rent Since 2008
New York Daily News, January 8, 2015
The office market is strong in Midtown, and Amazon's 34th Street lease is no exception.
Hates, Hates, Hates Food Carts
Crain's New York Business, November 16, 2014
Dan Biederman insists midtown monstrosities are hurting others' biz.
Amazon to Open First Brick-and-Mortar Site
Wall Street Journal, October 9, 2014 Inc. picked a location across from the Empire State Building on 34th Street as the location of their first brick-and-mortar store.
'Broadway Bites' Bringing Food Vendors to Herald Square
DNAinfo, October 16, 2013
Broadway Bites brings delicious local fare from a variety of local pop-up restaurants right to the heart of Midtown in Herald Square.
Wafels & Dinges, Nuchas Food Trucks Launching Kiosks in Herald Square
DNAinfo, October 9, 2013
Wafels & Dinges, a purveyor of Belgian waffles, has moved into a permanent kiosk in Herald Square. They will soon be joined to the south by Nuchas, who will sell empanadas in another kiosk in Greeley Square.
More Hotels Check Into Herald Square Area
Wall Street Journal, July 11, 2013
Three new hotels have opened in the Herald Square area in recent months, joining numerous others that have been built nearby over the past several years.
CBRE Group releases Manhattan Retail MarketView report for fourth quarter 2012
NYREJ, February 26, 2013
According to a CBRE report, the 34th Street district is shown to be an increasingly strong tourist and retail destination within the city.
Next Phase for City Pedestrian Plazas
The Wall Street Journal, January 14, 2013
The business coalition that manages Herald Square is pressing the city to grant it greater control over the area's pedestrian plaza in exchange for an infusion of private funds to spruce up its looks.
34th Street Partnership Eyes Ambitious Retail Makeover
Commercial Observer, December 6, 2012
34th Street Partnership's work around the district has intrigued many national and global retail brands to the 34th Street corridor. The area is quickly becoming one of the most in-demand commercial real estate markets in the country.
On 34th Street, a future so bright, you gotta wear sunglasses
Real Estate Weekly, May 18, 2011
Much Ado About Herald Square
The Epoch Times, March 30, 2011
Fashion Blogger Prefers Herald Square to SoHo
DNAinfo, March 9, 2011
Greeley students perform at 200th birthday celebration for Horace in NYC's Greeley Square
New Castle NOW, February 4, 2011
New Skyscraper Ignites Growth Below 34th Street
Wall Street Journal, January 10, 2011
A real-estate group led by developer Douglas Durst plans to break ground within the year on a $350 million skyscraper just south of Herald Square, in one of the first major private construction projects to move forward in the wake of the downturn.
Bryant Park Corp & 34th Street Partnership Support Park Landscaping & Maintenance
Broadway World, December 21, 2010
New York City Department of Parks & Recreation Commissioner Adrian Benepe, NYRP Executive Director Amy Freitag, and President of the Bryant Park Corporation and 34th Street Partnership Dan Biederman, were joined by Borough President Marty Markowitz and Council Member Diana Reyna at the park to present the holiday gift of 74 trees to the residents and community of Bushwick.
Super Saturday Shopping
NY Daily News, December 18, 2010
Restaurant Bets on Future Of Nascent Neighborhood
New York Times, December 2, 2010
In Manhattan's midsection, just a short stroll from Times Square and Pennsylvania Station, lies a no man's land of unrealized potential.
Bus Lanes Get Aid Support
Wall Street Journal, July 9, 2010
The federal government will cover half the cost of New York City's plan to remake 34th Street by 2012 by creating physically separated, dedicated bus lanes.
Best Foot Forward
NY Post, July 6, 2010
Kings and Queens Come Out to Play in New York City
WJI Times Observer, May 26, 2010
Plan for 34th St. Puts Buses and Feet First
The New York Times, April 22, 2010
From the city that has banned cars from broad swaths of Broadway and put picnic tables in Times Square, here comes another great reshaping of New York's streetscape.
Amanda Burden: "Great public space is why you stay in the city"
Design Trust Blog, March 30, 2010
Celebrating the Public Realm: Six Finalists Selected for the Urban Land Institute: ULI Amanda Burden Urban Open Space Award
Planetizen, March 24, 2010
Six finalists have been selected for the Urban Land Institute (ULI) Amanda Burden Urban Open Space Award, a new competition that recognizes an outstanding example of a public open space that has catalyzed the transformation of the surrounding communities.
Swarovski to Open on 34th Street
Women's Wear Daily, March 4, 2010
Swarovski said that it will open a 1,550-square-foot Crystal Forest flagship at 200 West 34th Street and Seventh Avenue, a corner with one of the highest pedestrian counts in the city.
Shoppers Play Beat the Snow
New York Daily News, December 20, 2009
The Retail Evolution of 34th Street
Women's Wear Daily, November 22, 2009
Your neighborhood guide to Herald Square in midtown
Daily News, November 22, 2009
Idling midtown buses drive retailers mad
Crain's, November 19, 2009
Midtown businesses, which began to notice a proliferation of long-distance buses at several on-street locations in early 2008, say the noisy nuisance is increasing.
BID drawing more interest in 34th Street
Real Estate Weekly, December 3, 2008
The 34th Street Partnership has been on a mission to encourage more restaurateurs to move in and take advantage of the neighborhood's huge pedestrian traffic and even bigger appetite.
Closing on Broadway: Two Traffic Lanes
New York Times, July 11, 2008
In a surprising reshaping of the urban landscape, the city is creating a public esplanade along a portion of one of its most prominent streets, Broadway in Midtown, setting aside the east side of the roadway for a bicycle lane and a pedestrian walkway with cafe tables, chairs, umbrellas and flower-filled planters.
Penn Station's buried glory
New York Daily News, April 20, 2008
Like wayward ghosts trapped in a transportation time capsule, hints of Pennsylvania Station's past grandeur linger amid its drab present - if you know where to look.
BIDs want more of a say
Crains, January 19, 2008
THE BID MANAGERS ASSOCIATION, a little-known group of directors of the city's 59 business improvement districts, is trying to raise its profile.
Bike Parking Lot, With Attendant, Is Planned for Midtown
New York Times, January 17, 2008
City officials have been trying to create more places where New Yorkers can ride their bikes safely, but finding secure places to park them is an enduring problem.
In Herald Square, a Monument Is Ready for Action
New York Times, September 17, 2007
They hardly have the renown of Lady Liberty or even of Patience and Fortitude, the proud stone lions that guard the New York Public Library. But two bronze laborers with the humble names Stuff and Guff are doubtless the hardest-working statues in New York.
New Report Could Boost BIDs
New York Sun, July 26, 2007
Large business improvement districts in New York City increase the value of commercial properties within their borders by 15% on average. Smaller districts, however, have no effect on commercial property values, a new study released yesterday by New York University's Furman Center for Real Estate and Urban Policy says.
BID aims to beef up dining scene around 34th Street
Real Estate Weekly, May 16, 2007
The 34th Street Partnership has recently embarked on an initiative to lure more quality restaurants to the 34th Street District.
Biz Group Curbs Confusion
New York Daily News, March 22, 2007
Meeting of Minds on 34th St.
Real Estate Weekly, March 7, 2007
Boozers Turn Over a New Leaf
Real Estate Weekly, November 29, 2006
34th Street Partnership's booth a design winner
Real Estate Weekly, August 2, 2006
34th Street district hungry for upscale restaurants
Real Estate Weekly, March 8, 2006
Raising Private Funds To Remake a Public Park
New York Sun, January 26, 2006
If you called Daniel Biederman an urban planner, you'd be right. You'd also be right if you called him a proselytizer for the private sector or an aficionado of New York City's architecture. You'd be right, most of all, if you called him a rehabilitator of neighborhoods.
Bright Idea!
The New York Daily News, January 11, 2004
Which Street is Coming Up? Right There, It's in Lights
The New York Times, July 21, 2002
Secret City
The Daily News, June 23, 2001